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"Robert Siegel, with his unique blend of practical experience and academic insight, offers a compelling exploration of the challenges facing today's business leaders."

François-Henri Pinault
Chairman & CEO
Kering
"Essential reading for anyone striving to thrive in today's dynamic business landscape."

Jochen Zeitz
President, CEO & Chairman,
Harley Davidson
"This is the playbook for leaders who aren’t just adapting to change—they’re shaping it."

Dara Treseder
Chief Marketing Officer,
Autodesk
"Drawing lessons from real life examples [from] the many hats Robert has worn in his career, it's a must read for anyone aspiring to lead their organizations into the future."
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Sagar Sanghvi
CFO, Abridge; former Partner, Accel & CFO, Instacart

Does this confusing advice sound familiar?
"Think globally, but don't lose feeling local."
"Succeed at both current operations and innovation."
"Put the customer first, but never neglect your team."
"Be assertive to get ahead in your career, but don't be a jerk."
Learn the Framework That Will Help Your Company Get Though Cross-Pressures
Featuring exclusive lessons drawn from inside the business world, including from the CEOs of Harley-Davidson, Mubadala, Kering, Wells Fargo, and Box, this book teaches readers “Systems Leadership,” Siegel’s holistic framework helps leaders understand and handle five key cross-pressures:
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Priorities: The need to succeed at both execution and innovation
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People: The need to project both strength and empathy
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Sphere of influence: The need to focus both internally and externally
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Geography: The need to think both locally and globally
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Purpose: The need to pursue both ambition and statesmanship
Leaders will learn to do four things: 1) Operate at Intersections – master the dualities needed to navigate these cross-pressures, 2) Manage context – help your people make sense of the confusing set of facts that they are seeing in their jobs and lives, 3) Think like a Product Manager – understand customer needs, how products are built, and the go-to-market strategies of your company, and finally 4) Run towards business and technological disruptions.
